Guides to shop, outdoor and event signage, covering visibility, placement, materials and practical ways to attract attention.
Move between related signage guides, or return to the main knowledge centre.
Learn how to choose the right shop sign for your business, including practical advice on positioning, readability, branding, materials, finishes and installation.
Practical guidance for planning event signage for weddings, parties and corporate events, including welcome signs, directional information, branded displays and suitable materials.
Not only is event signage a really useful tool to drive awareness of your brand, but it’s also a fantastic advertising opportunity – especially with outdoor signage like banners, flags, building wraps and stands. And let’s face it, who doesn’t love a good banner or stand outside a shop or venue.
A-board signs, also known as A-frame signs or sandwich boards, remain one of the most effective ways to attract foot traffic. Affordable, versatile, and easy to customise, they can be used for everything from witty chalkboard messages to seasonal promotions. With the right design and placement, these pavement signs can stop passers-by in their tracks and draw them into your business.
